Dodge Woodall (born Roger Woodall) is a British entrepreneur, sports promoter, festival founder, media producer, and podcast host. Known for creating the Bournemouth 7s Festival, hosting Eventful Lives, and founding multiple business ventures, his story is one of resilience and bold innovation in the events world.
Dodge Woodall Age and Early Life
Roger “Dodge” Woodall was born on 17 September 1977 in southern England, making him 47 years old as of 2025. He spent his childhood in East London, living above his family’s pubs from age 4 to 18, which shaped his early street‑smart entrepreneurial instincts. By age 10, he was earning approximately £600 a weekend from side ventures like VIP line‑jump tickets, toys and odds and ends—and this is where the nickname “Dodge” began to stick.
Family Background & Personal Life
Dodge is the eldest of two children, born to Woody and Ann Marie Woodall, both entrepreneurs who ran a pub on the River Thames in London.
- His mother, Ann Marie Woodall, was originally from Manchester, worked as a Playboy Bunny in Mayfair in the 1970s, then ran pubs in London through the 1980s and 1990s. She trained in Hawaii in mind‑power and transformational coaching, and authored a self‑help book titled High Heeled Healer. She passed away on 2 February 2022 after a two‑year battle with cancer, having chosen a wellbeing‑focused approach (CBD oils, fasting, meditation) over chemotherapy to maximize her quality time with family.
- His father, Woody Woodall, is a retired entrepreneur and fitness enthusiast—he’s a MaxiMuscle Ambassador and international CrossFit participant, training consistently in his 60s. Dodge often refers to his father as his best friend.
- Dodge has one sister, Maxyne Ryan, a professional singer and graduate of Guildhall School of Music & Drama.
Dodge married Fleur Woodall, a retired Welsh athlete and entrepreneur, on 16 July 2008. Fleur is co‑founder and business partner in Bournemouth 7s and Eventful Group. Together they have one son.
Education & Sports Background
Dodge played rugby at national academy level from a young age—first at Wasps Academy, then at Leicester Tigers Academy, alongside future England internationals like Neil Back and Dean Richards.
He studied PE and Sports Science at Loughborough University, graduating in 2000. His university years strengthened both his sporting and entrepreneurial ambitions.
Entrepreneurial Career & Bournemouth 7s Festival
Student Nightclub Promotions
Launched in 1999, Dodge’s first venture was the Student Events Company, running student nightlife brands such as Fill Ya Boots, Pop Ya Cherry, and BubbleLuv. Over nine years, it delivered over 1,500 student club nights in approximately 40 UK cities.
Bournemouth 7s Festival
In May 2008, alongside his wife Fleur, Dodge co‑founded Bournemouth 7s Festival, often described as the “sporting Glastonbury”. Held annually over the May Bank Holiday, it hosts around 30,000 attendees, with over 400 teams competing across multiple sports in a 65‑acre venue featuring themed arenas and evening performances (held even during the 2008 recession).
Sportswear Brand & Business Expansion
In 2012 he launched Viper 10 Sportswear, specializing in rugby and netball apparel for universities globally. In 2018, he sold Viper 10 to a UK-based sportswear group.
In 2022 Dodge launched Event Crowd, an online events training platform aimed at career changers and school leavers. In 2023, he formed Eventful Group, uniting all his ventures—including podcasts, media, education, and festival production.
Podcasting & Media Ventures
Eventful Lives Podcast
In 2021, Dodge launched the Eventful Lives Podcast, sharing inspirational and raw life stories. As of 2025, it has amassed 100 million+ views, ranks in the top 0.5% of podcasts globally, and reaches listeners in over 187 countries. The YouTube channel has 180K+ subscribers and 50M+ total views.
Eventful Studios
In 2025, Dodge launched Eventful Studios, a British media and podcast production firm based in Bournemouth. It partners with global brands and supports content creation across YouTube, Instagram, TikTok, Facebook, Apple and Spotify platforms.
Social Media Presence & Following (2025 Update)
As of mid‑2025:
- Instagram (@dodge.woodall): ~40K followers across festival, podcast, and entrepreneurial content
- Facebook (Dodge Woodall page): ~67,000 likes, branding “Festival Owner & Podcaster – 100M+ Views”
- LinkedIn (Dodge Woodall): ~52,900 followers, summarising his leadership across Bournemouth 7s, Event Crowd, and media ventures
- YouTube: 180,000 subscribers, 50 million+ views, with estimated earnings of £3–4K/month ($4K–$5K USD)
Estimated Net Worth in 2025
While specific financials remain private, this calculation draws from known ventures:
- Bournemouth 7s Festival: annual attendance ~30K, multi‑stream ticketing and branding
- Event Crowd training programme and Eventful Studios media services
- YouTube revenues (~£40K–£60K annual)
- Sale of Viper 10 Sportswear (likely mid‑seven figures in cumulative value)
Several online estimates have placed Dodge Woodall’s net worth at over £24 million (~$30M USD), though these figures should be treated cautiously as they are not officially confirmed.
Notable Facts (Facts)
- Raised above pubs in London, Dodge began selling odd‑job services at age 10, earning hundreds per weekend—marking his entrepreneurial start.
- He hosted over 1,500 nightclub events while in his 20s via his student nightlife company across the UK.
- The Bournemouth 7s Festival was launched during the 2008 recession and remains one of the few independent festivals in the UK to survive and grow consistently.
- His mother, Ann Marie, authored High Heeled Healer and championed holistic healing approaches long before they became mainstream. Dodge credits her influence heavily in his life philosophy.
- Eventful Lives Podcast interviews guests from all walks of life—from SAS veterans to billionaires—and consistently ranks in the top global podcast percentile.
Summary Table
| Category | Details |
|---|---|
| Full Name | Roger “Dodge” Woodall |
| Born | 17 September 1977, Southern England |
| Age (2025) | 47 |
| Parents | Woody (father) & Ann Marie Woodall (mother) |
| Sibling | Sister: Maxyne Ryan (professional singer) |
| Spouse | Fleur Woodall (retired athlete, co‑founder of Bournemouth 7s) |
| Child | One son |
| Education | PE & Sports Science, Loughborough University (graduated 2000) |
| Key Ventures | Bournemouth 7s Festival, Student Events Company, Viper 10 Sportswear |
| Podcast | Eventful Lives (100M+ views, top 0.5%, listeners in 187 countries) |
| Training & Media | Event Crowd, Eventful Studios |
| Social Media Followers | IG ~40K, FB ~67K, LinkedIn ~52.9K, YouTube ~180K subs |
| Estimated Net Worth | Over £24M (~$30M USD), though unofficial and approximate |
Frequently Asked Questions (FAQ)
What is Dodge Woodall’s background?
He grew up in East London, living above pub businesses, and began entrepreneurial endeavours at a very young age—including club nights and street trading—before building his sports festival and media empire.
How did Bournemouth 7s Festival start?
Co‑founded with his wife Fleur in 2008, the festival combines team sports tournaments and music across a 65‑acre site and hosts around 30,000 participants annually.
What about his family?
His mother Ann Marie was a transformational coach, author and pub entrepreneur. She passed away in early 2022. His sister Maxyne is a professional singer. He is married to Fleur, and they have one son.
Is the net worth figure accurate?
The cited net worth (~£24M) is based on public estimations and not confirmed. It reflects multiple ventures including festival income, training programmes, media, and prior business exits.
Conclusion
Dodge Woodall’s journey is a story of youthful ambition, streetwise hustling, and strategic evolution. From selling tickets above London pubs to launching a major UK sports‑music event and daily podcast reaching millions, he demonstrates how early entrepreneurial instincts—when paired with determination and adaptability—can build a lasting legacy in the live events and media space.
Read also: Freida McFadden Net Worth: Age, Family, Biography & Facts