Michelle Choi—often known by her YouTube handle michellechoii—is a Korean‑American content creator, known for her “Living Alone Diaries”, minimalist aesthetics, and her fashion brand Little Puffy. With over 2.3 million subscribers and a following of 673,000 on Instagram as of July 2025, she’s earned acclaim for candid storytelling, mental health reflections, and visual consistency.
Age & Early Life
- Full Name: Michelle Choi
- Date of Birth: October 3, 1994 → 30 years old in 2025
- Birthplace: Born in Seoul, South Korea and raised in Orange County, California; later relocated to New York City
Raised in a family running a laundromat business, Michelle spent her early childhood between California and Korea. She later studied business administration at Yonsei University and transitioned into full-time creator life during her 20s.
Height & Physical Profile
Publicly available information from fashion profiles and platform data places Michelle at about 5 ft 8 in (1.72 m), consistent with her modeling aesthetic and brand imagery. While IMDb does not list this measure, public consensus and profile references support this estimate.
Family & Personal Background
Michelle occasionally references her parents and her younger brother in her vlogs or social posts. Raised with strong Korean family values, her content sometimes reflects moments of cultural pride—such as family visits to Korea in early 2023—though she generally preserves her privacy regarding personal life beyond occasional nods.
Career Highlights & Brand Ventures
YouTube & “Living Alone Diaries”
Michelle launched her YouTube channel in 2017, quickly gaining popularity for her “Living Alone Diaries”—a minimalist-style vlog series chronicling her solo life in New York City, home routines, cooking, personal reflections, and wellness content. Her honest, aesthetically calm approach resonated with viewers and helped her grow to over 2.3 million subscribers by mid‑2025.
Little Puffy & Fashion Brand
In 2021, Michelle launched her fashion label Little Puffy, offering comfortable apparel and accessories. The brand has since hosted pop‑up events in New York and Seoul, reflecting her growing footprint in creative entrepreneurship.
Social Media Presence (Mid‑2025 Metrics)
- YouTube (michellechoii): ~2.30 million subscribers, consistently posting minimalist vlogs; average monthly views range from ~60K to 800K per video, with an engagement rate around 3.5%—rated “Good” by HypeAuditor.
- Instagram (@michellechoii): 673K followers with curated posts about daily life, Little Puffy drops, and aesthetic visuals.
Her cross-platform following underscores a mature, visually cohesive brand built around calm storytelling and deliberate design.
Boyfriend & Relationship Status
Michelle maintains a generally private personal life. She previously dated Ivan Hui (featured occasionally in earlier vlogs), and as of 2025, she appears to be in a relationship with Joey Kiho Kim (nicknamed “Blurry Salsa Man”)—as evidenced by private outings and social media visits together. She has not shared public engagement or marriage details, choosing discretion over publicity when it comes to her personal relationships.
Net Worth in 2025
Source-Based Estimate
According to MoneyProMax, Michelle Choi’s net worth is estimated at around $1 million USD as of 2025, reflecting income from her YouTube channel, brand Little Puffy, sponsorships, and merchandise sales .
Income Streams
- YouTube earnings: ~$6K–15K/month from ad revenue
- TikTok and Instagram sponsorships: ~$1K–1.5K/month per platform, especially for fashion and lifestyle brands
- Little Puffy brand revenue: driven by limited-edition drops and pop‑ups
- Affiliate links: notable partnerships with brands like Crocs, Madewell, and Crocs via Instagram and videos
Reasoned Net Worth Estimate
Given the income dynamics and growth trajectory, a net worth of approximately $1 million USD is appropriate for mid‑2025. Michelle seems to reinvest modestly into her brand and content, without aggressively scaling for maximum profit—but she sustains a meaningful creator-business hybrid identity.
Interesting Facts & Recognition
- Michelle is often credited with popularizing the “living alone” aesthetic vlog, inspiring similar formats in the YouTube creator ecosystem.
- She studied business at Yonsei University, blending an academic foundation with creative work when launching her brand.
- Despite public scrutiny around her personal life from Reddit users, Michelle retains a reputation for carefully curated content and controlled public presence (though these observations are from community commentary and not verified biographies).
Quick Facts Table
| Category | Details (Mid‑2025) |
|---|---|
| Full Name | Michelle Choi |
| Date of Birth / Age | October 3, 1994 → 30 years old |
| Height | ~5 ft 8 in (1.72 m) |
| YouTube Subscribers | ~2.30 million |
| Instagram Followers | ~673,000 |
| Fashion Brand | Founder, Little Puffy |
| Estimated Net Worth | ~$1 million USD |
| Relationship Status | Dating Joey Kiho Kim; formerly Ivan Hui |
| Content Focus | Lifestyle, mental health, wellness, fashion |
FAQ – Michelle Choi Biography & Net Worth
1. How old is Michelle Choi in 2025?
She was born on October 3, 1994, making her 30 years old as of mid‑2025.
2. How tall is Michelle Choi?
Her height is not officially published—but fashion and lifestyle profiles commonly estimate her at 5 ft 8 in (1.72 m).
3. What is her estimated net worth?
Michelle’s net worth is approximately $1 million USD in 2025, based on her YouTube income, Little Puffy brand earnings, sponsorships, and affiliate revenue.
4. What platforms is she most active on?
She is most active on YouTube (michellechoii) and Instagram (@michellechoii), with occasional TikTok use; her content spans wellness, fashion, mental health, and lifestyle.
5. Who is she dating?
Michelle dated Ivan Hui previously and as of 2025 appears in a relationship with Joey Kiho Kim, often referred to as “Blurry Salsa Man”.
Final Reflection
Michelle Choi crafts a thoughtful digital presence—rooted in mindfulness, minimalism, and emotional resonance. At 30, she stands between creative consistency and entrepreneurial ambition, balancing her YouTube storytelling with the evolution of her brand Little Puffy.
Her net worth suggests a creator who achieves sustainable income rather than chasing explosive scale. She invites internet authenticity through workaday vlogs rather than spectacle, and that may be precisely what draws the audience that stays.
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